UK’s Leading Vaping Manufacturer Introduce New CSR Policy

UK’s Leading Vaping Manufacturer Introduce New CSR Policy

NextGEN360, owner of EDGE (the UK’s number-one e-liquid brand) and popular online vaping retailer LiQuid, have introduced a company-wide Corporate Social Responsibility (CSR) Policy.

Centred around Environment, Enterprise and Community, Employee Wellbeing and Opportunity, Ethical Ways of Working and Education, their policy details the actions taken and their future plans.

This offers a deeper level of transparency to customers and retailers, with NextGen360 (and its brands) making themselves publicly accountable, both internally and externally for the impact of their operations.

NextGEN360 Head of Marketing and E-Commerce Janine Howson has said:

“The introduction of our CSR policy is a landmark move for the business. I am confident this will inspire not only a deeper level of trust from our customers and business partners, but also a heightened sense of responsibility from the wider vaping industry.”

“We recognise we are not perfect, and it is our duty as manufacturers and retailers to ensure our industry places social and environmental consciousness at the forefront of its decision making. We want everyone to enjoy sustainable vaping for years to come, whilst working towards our mission of helping people worldwide to stop smoking.”

As a part of their Education and Community pillars within the policy, the business has also released the first in a series of comprehensive best practice guides, offering unbiased support and honest information on a variety of subjects from smoking cessation to mental health.

NextGEN360’s CSR sets the bar for honesty within the vaping industry. Being among the first to introduce such a policy, and the only vaping business to do so in such detail.

The most recent of the company’s CSR activities include their latest campaign “Making the Switch” which provides long-term support and impartial education to people seeking an alternative to smoking.

To view the policy in full, head over to our CSR hub.


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