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Vape Duty E-Liquid Price Difference Explained

Everyone in the distribution chain will ultimately be affected by the vape tax once enforced, including the consumer, who will have to pay more for the finished product.

In this blog, we'll cover how the duty impacts different product types, with a comparison of before and after tax prices.

The Vaping Products Duty (VPD) officially comes into effect from the 1st October 2026, meaning consumers still have time to prepare for the duty. Granted the duty has been confirmed by the government, there's no way to avoid the oncoming price increase. Instead, it's best to prepare and be aware of how it will affect costs in the near future.

How Will E-Liquid Pricing be Enforced?

The vape duty is applied at a flat rate - at 22p per ml of e-liquid. This applies to all types of e-liquid, regardless of their nicotine concentration.

Similarly, CBD e-liquids are affected at the same rate, and shortfills with 0mg nicotine concentration will now be taxed in the same regard as nicotine products.

On top of this, a further 20% VAT charge will be actioned after the duty, including the base cost of e-liquid and the duty.

EDGE Vaping Core 10ml E-Liquid Very Menthol

EDGE 10ml Core Range 50-50 E-Liquid Cost Post Tax

We'll demonstrate the costs of our 10ml Core Range, both before and after the vape tax below:

Base price: £2.50

Price after duty: £5.14

How this is calculated: Vape duty = 22p per ml of e-liquid

Bottle size: 10ml

Duty owed: 10(ml) x 22(p) = £2.20

VAT owed for duty: 20% of £2.20 = 44p

Total tax cost added to 10ml bottle: £2.20 (duty) + 44p (VAT) = £2.64

Final e-liquid cost: base price (£2.50) + tax (£2.64) = £5.14

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EDGE 10ml Nic Salt E-Liquid Cost Post Tax

We've demonstrated the costs of our 10ml nic salt range both before and after the tax below:

Base price: £3.50

Price after duty: £5.70

How this is calculated: Vape duty = 22p per ml of e-liquid

Bottle size: 10ml

Duty owed: 10(ml) x 22(p) = £2.20

VAT owed for duty: 20% of £2.20 = 44p

Total tax cost added to 10ml bottle: £2.20 (duty) + 44p (VAT) = £2.64

Final e-liquid cost: base price (£3.50) + tax (2.64) = £6.14

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EDGE Elite 10ml HVG E-Liquid Cost Post Tax

Here we demonstrate the costs of our 10ml Elite Range, before and after tax:

Base price: £4.00

Price after duty: £6.20

How this is calculated: Vape duty = 22p per ml of e-liquid

Bottle size: 10ml

Duty owed: 10(ml) x 22(p) = £2.20

VAT owed for duty: 20% of £2.20 = 44p

Total tax cost added to 10ml bottle: £2.20 (duty) +44p (VAT) = £2.64

Final e-liquid cost: £6.64

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EDGE Go Pre-Filled Pods - American Tobacco 3mg

EDGE GO Pre-Filled Pod Cost Post Tax

Below we cover the cost of a pack of two pre-filled pods before and after vape tax:

Base price: £4.00 (2 pods)

Price after duty: £4.79

How this is calculated: Vape duty = 22p per ml of e-liquid

Pod size: 1.5ml

Duty owed: 1.5(ml) x 22(p) = 33p x 2(pods) = 66p

VAT owed for duty: for duty = 20% of 66p = 13p (rounded down)

Total tax cost added to 2 pods: 66p (duty) = 13p (VAT) = 79p

Final e-liquid cost: £4.79

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Will Vape Tax be Affected by Nicotine Strength?

Vape tax will be applied equally, regardless of nicotine strength. This also applies to nicotine-free e-liquid, meaning that it will be charged at the same rate as 20mg nicotine e-liquid, for example.

Although EDGE don't sell shortfills, these will be the most affected as they contain the most e-liquid at the lowest price, since they are nicotine-free.

The vape ban is intended to prevent youth vaping. Though making shortfills far more expensive - possibly to the extent of removing them from the market entirely, will make them inaccessible to the youth, it also affects people using nic shots with them to help with smoking less, or stopping entirely.

How Can I Beat the Vape Ban?

The vape ban will inevitably come into effect - there is no way to avoid it. While it isn't currently in effect, however, you have a chance to prepare while prices remain cheap.

The vape duty will officially come into effect from 1st October 2026, meaning there's still a good time to prepare and buy e-liquids in the coming months. Be sure to stock up before this date!

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