
The Vaping Products Duty (VPD), commonly referred to as the ‘vape tax’, is a new excise duty that will apply to all vape liquids sold in the UK from 1 October 2026.
Excise duties are indirect taxes placed on particular goods. Their purpose is not only to raise revenue for the government but also to discourage the use of items considered harmful to health, such as alcohol and tobacco, or damaging to the environment, like petrol and diesel.
The upcoming vape duty will mirror the structure of existing tobacco duties, combining a fixed charge per unit with an additional percentage of the retail price added through VAT.
What the Vape Duty Covers
The vape duty is set to be charged at a flat rate of 22p per millilitre of vape liquid, applied to any bottle size and irrespective of nicotine strength or liquid type. As a result, the typical price of a standard 10ml e-liquid bottle will rise by £2.64 (£2.20 in vape duty plus an additional 44p in VAT applied to that duty).
The only items exempt from the new charge are refillable vape pods sold empty (without e-liquid) and vape devices or batteries. All e-liquid refill bottles and pre-filled pods will be subject to the new tax.
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Vape Duty
- The vape duty exclusively applies to vape liquids.
- The vape duty is charged at a rate of 22 pence per ml of liquid. This is irrelevant of nicotine concentration or container size, even if the liquid doesn't contain nicotine but is still considered a 'vaping product'.
- Tracking is managed through vape duty stamps, easily proving compliance and allowing efficient traceability by giving more control and management to authorities.
- The vape tax is an excise duty, implemented to discourage unnecessary use of vape products and make it less affordable to children, who legally shouldn't have access to vape products.
- Excise duties work for mutual benefit of discouraging users of harmful products such as alcohol or cigarettes, whilst funding public services such as the NHS.
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Value Added Tax
- VAT applies to most goods and services in the UK, including vaping and smoking products.
- VAT is applied at a rate of 20% of the total value of all goods and services involved in a transaction. In conjunction with the vape tax, additional VAT charges are incurred for the added value of the vape duty stamp on each bottle.
- VAT has long been in operation and is administered through annual VAT returns submitted to HMRC by businesses. It is collected at each stage of the supply chain where value is added from manufacturers selling to distributors and wholesalers, through to retailers and finally to consumers.
- Due to its wide coverage of services and products, VAT is designed to ensure everyone contributes to public funds fairly.
- VAT is a trusted and widely used source of income for the UK government, as well as other governments internationally - accounting for 20% total government revenue in the UK to date.

Who Will Pay For The Vape Duty?
- The manufacturers of the vape liquid will pay initial duty and VAT charges.
- Following this, extra costs are then applied to retailers and consumers to compensate - this will reflect the higher costs in retail.
Ultimately, everyone in the vaping supply chain will have to accommodate for the extra costs. The initial costs and responsibilities to ensure compliance with the VPD fall to the manufacturer, who will then be forced to increase the cost to distributors, then to consumers, to compensate for the extra tax costs and ensure that businesses in the supply chain remain profitable and sustainable.
Manufacturers must consider extra hidden costs, such as the production costs for the stamps, including costs for new machinery and production lines.
Importers will be required to appoint a UK-based representative following the vape duty, to ensure compliance with new standards.

