The UK’s number one vaping brand, EDGE, is celebrating a new partnership with the UK’s second largest supermarket chain, Sainsbury’s. This major win for the Stockport-based business marks the latest in a string of successes for the EDGE brand, having recently won space on ASDA’s shelves across the country.
The partnerships will see EDGE’s award-winning premium e-liquid range and devices available in over 1,600 Sainsbury’s stores across the UK, as well as over 600 ASDA locations.
The induction of EDGE’s products into the second and third largest supermarket chains in the UK marks a significant step towards the brand’s goal of recognition as the safest and most trusted vaping brand in the world.
Chris Carr, Sales Director at EDGE, commented: “We are ecstatic to have achieved recognition from retailers as influential as Sainsbury’s and ASDA. It’s fantastic to have found such resonance between our own and the two companies’ ethos and commitment to only ever provide customers with the safest and most premium quality products.
“These partnerships mark a really important step for us, one which will allow us to reach even more customers, helping us to connect with them and understand their needs in a far more meaningful way. Not only will this help us to drive the next generation of our products, but it will also enable us to further our mission to help people give up smoking.
“Our products are manufactured to the highest possible standards from our ISO-certified UK production facility, the largest of its kind in Europe. We only ever use the finest quality ingredients and components to ensure we are providing customers with the premium products they deserve.”
After establishing in 2016, EDGE quickly achieved market dominance in convenience retail, before launching its online store in 2019. EDGE’s award-winning e-liquid range, consisting of a selection of best-selling flavours, alongside its HYBRID device, will be available to purchase at selected ASDA and Sainsbury’s stores across the UK.
With over 5 years within the vaping industry, Ian has amassed a wealth of knowledge that is unparalleled throughout the industry. His knowledge extends beyond e-liquids and devices, but covers safety and compliance as well as best practice and more to name but a few.