EDGE Breaks New Ground with Best Practice Guide

/ 2 minute read

EDGE Breaks New Ground with Best Practice Guide

Leading North-West based vaping brand EDGE has launched the first in a ground-breaking Best Practice guide series as a major part of its newly disclosed Corporate Social Responsibility (CSR) policy.

Introducing its CSR policy positions EDGE as one of the first in the industry to offer consumers and retailers a greater level of transparency, laying out its current actions and future plans to support both people and the environment.

The Best Practice series represents a significant branch of the brand’s CSR commitment to education. Providing only well-researched and impartial information, Finding the Right Alternative focusses on the transitional journey away from smoking.

Championing freedom of choice, the guide explains the positives and negatives of vaping as well as a wide variety of cessation options including NRTs such as nicotine gum, patches, lozenges and nasal sprays etc and how best to engage with them. This allows the reader to make an educated decision about their own lifestyle.

This comes alongside a stern yet fair showcase of the impacts of smoking, ranging from chronic illness to financial and social costs, that seek to highlight the positives that can come from choosing an alternative.

Head of Marketing and E-Commerce for EDGE, Janine Howson said:

“With our company mission being to help people worldwide quit smoking, “Finding the Right Alternative” marks another important step towards that goal. It is a brilliant resource that all of us at EDGE are confident will help people make an informed choice as they start their transition away from smoking.”

Finding the Right Alternative launches in conjunction with EDGE’s Making the Switch campaign, which introduces a long-term effort to help smokers find success in their quitting journey.

This guide is the first in a major content series set to be produced by the brand and made available to the public, representing one of the most significant efforts towards customer care and education ever seen in the vaping industry to date.