The Ultimate Guide To Vape Juice
Vape juice goes by many names, from e-liquid to vape oil and all points in-between. Whichever name you know it by, vape juice refers to the flavour-packed liquid, often containing nicotine, that we use in e-cigarettes.
While all e-liquids serve the same purpose, there are many different types available catering to different vaping preferences. Working out which is best for you can be difficult, especially as a new vaper. That's why in this comprehensive guide, we will break down everything you need to know about vape juice so you can get the most from your vaping journey.

What Is E-Liquid/Vape Juice?
E-liquid, also known as vape liquid or vape juice, is the substance we vaporise in e-cigarettes to deliver the nicotine-containing vapour we then inhale to satisfy our cravings. It comes in a range of different formats, with varying properties tailored to different vaping styles. If you’ve chosen vaping as an alternative to smoking as part of a quit attempt, matching the right e-liquid with the right vape device is a crucial step in ensuring you start your journey correctly.
Different types of e-liquid are produced by carefully blending specific amounts of four key ingredients to provide varying experiences, designed to suit different user preferences. Ultimately, however, e-liquid is intended as a less harmful method of nicotine consumption, whether used as a permanent alternative to cigarettes or as part of a longer quitting journey leading to a nicotine-free lifestyle.
What Ingredients Are In Your Vape Juice?
E-liquid typically contains four primary ingredients: PG, VG, freebase or salt nicotine, and flavouring. PG stands for Propylene Glycol, and VG stands for Vegetable Glycerol – both are flavourless and mostly tasteless clear liquids that are commonly used as bases in a wide variety of products, from medicines to foods!
E-liquid flavourings are carefully developed and refined to perform optimally and remain stable in the PG and VG base, while the nicotine is specifically diluted to a 7.2% concentration in PG to allow us to accurately produce our ranges of nicotine strengths.
Propylene Glycol (PG)
Propylene Glycol (PG)
PG is a clear, tasteless and colourless base material used in many common products, including inhalers. It is used in e-liquids as it is a very effective carrier for flavourings and nicotine.
PG is thinner in consistency than VG and produces far less vapour. 50/50 vape liquids are made using a higher volume of PG, allowing them to accommodate higher nicotine strengths.
Vegetable Glycerol (VG)
Vegetable Glycerol (VG)
VG is a clear, slightly sweet and colourless base liquid that is used in a massive range of products, from food to hand sanitiser.
VG is perfect for e-liquids as it helps to create bigger and bolder flavours. It is very thick in its consistency and can produce massive vape clouds. Most e-liquids use a balanced combination of VG and PG, as VG is not an effective carrier agent.
Freebase Nicotine
Freebase Nicotine
This is the most common type of nicotine used in e-liquids like our EDGE Core range. It is called “freebase” as the nicotine itself is freely suspended in a base material like PG or VG, however PG is far more common due to its superior properties as a carrier agent.
Most freebase nicotine intended for the vaping industry is suspended in PG at 7.2%, this allows manufacturers to accurately blend it into e-liquids to create the various strengths offered.
Salt Nicotine
Salt Nicotine
Nic salts are a more recent addition to the vaping industry. They work in the same way as freebase nicotine, however during manufacturing, the nicotine is combined with one of a variety of potential “salt acids”. These salt acids neutralise the naturally alkaline pH of the nicotine. The result is an e-liquid that is smooth on the throat and less harsh in taste, even at very high strengths like 18mg & 20mg.
Nic salts like EDGE LIQ deliver deep, lasting satisfaction far faster and for far longer than is offered by freebase. They come in different forms, common nic salt varieties include: Nicotine Salicylate, Nicotine Benzoate, Nicotine Ditartrate & Nicotine Levulinate.
Vape Flavourings
Vape Flavourings
Flavourings are what truly bring an e-liquid to life, they come in near limitless varieties, with dessert, fruit, beverage, candy and minty profiles available to name a few.
They are usually suspended in a base consisting primarily of PG, which allows the flavourings to be properly blended alongside VG to create the finished product. They are classed as “food-grade” and are very similar to those used in the catering industry, however our flavour experts carefully optimise them for vaping.

How Does Vape Juice Work In Your Vape Kit?
Once you add your chosen vape juice to your vape kit's tank or pod, it begins to absorb into the wicking material (usually cotton) via the small openings called wicking ports in the vape coil's housing.
The coil wire itself surrounds this wicking material, and when a current from the battery is passed through it, the heat generated turns the absorbed e-liquid into an aerosol or 'vapour'.
This vapour is then inhaled, delivering flavour and nicotine to help manage cravings.
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View allWhat Kinds Of Vape Juice Can You Buy?
Be it at the behest of consumer demand, shifting trends or evolving regualtions and restrictions, there have been multiple types of vape juice developed over the years since vaping rose to popularity.
As a new vaper this can make it a little confusing to work out which will fit your journey best. To help you understand the basics of each type we sell here at EDGE Vaping, we break them down below.
What Is 50-50 Freebase Vape juice?

- The most commonly used e-liquids are typically called “50/50 freebase”. This refers to the fact that in most cases these e-liquids will contain freebase nicotine and an even ratio of PG to VG, which results in a stable mixture capable of supporting nicotine strengths of up to 18mg.
- Better suited to smaller vaping devices that are designed to support mouth-to-lung (MTL) style of vaping.
- Most pre-filled pod devices like the EDGE GO will utilise 50/50 recipes in a variety of flavours and strengths.
What Is Nic Salt Vape Juice?

- Nicotine Salt e-liquids follow the same principles as 50/50 freebase vape juice and are blended in the exact same way. The main difference is that they utilise salt rather than freebase nicotine. This offers some key benefits, including a smooth taste even when vaped at higher strengths, and faster acting satisfaction.
- Bar Salts like our EDGE LIQ range are the most modern e-liquid type to hit the market and are essentially nic salt vape juices with double-concentrated flavour.
- They contian such intense and bold flavourings to replicate the experience offered by incredibly popular disposable vape kits like Elf Bar or Lost Mary when paired with refillable pod kits.
- Along with double-concentrated flavours, most bar salts have a low to high strength cooling element, giving them a fresh and almost mentholated taste. Some vapers love this, others not so much.
What Is High-VG Vape Juice?

- High Vegetable Glycerol (aka HVG, 70/30 or 80/20) e-liquids are, along with 50/50s, one of the longest-standing vape juice varieties available to buy. They utilise a much higher ratio of VG in their recipe which produces bold flavour and big clouds.
- Due to the lower volume of PG, a more effective carrier agent, HVG e-liquids are typically unavailable in strengths beyond 3mg or 6mg.
- Higher strengths of nicotine are less preferable for HVG juices as larger doses (12mg and above) are generally considered be an unpleasant experience due to the large amount of vapour that is typically inhaled.
- HVG e-liquids are only compatible with sub-ohm vaping devices, with a coil rating of less than 1.0ohm. These devices are instantly recognisable in most cases due to their large size, often outlandish designs and detailed user interface - typically used by experienced vapers.
How To Choose The Best Vape Juice For You
There are no right or wrong answers when it comes to choosing the best e-liquid for your journey – it all comes down to personal preference. However, depending on what you want to get from your vaping journey, as well as your level of experience, opting for one variety over another could lead to a more successful and satisfying vaping experience.
From nicotine type & PG/VG ratio to flavour, there are a few factors to consider when making the decision to buy an e-liquid which we will explore below.
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Understanding Vape Juice Nicotine Strengths
Choosing the right nicotine strength is a vital part of your vaping journey and can make or break a smoking quit attempt. Besides choosing a strength that best matches your previous smoking intensity, there is also the consideration of whether to opt for freebase or salt nicotine, which is influenced by throat hit, and of course whether you are moving to 10ml vape juice from cigarettes (freebase is best), or disposable vapes (nic salts are best).
Recommendations for ex-smokers:
- Light Smoker (Less than 5 per day) - 3-6mg freebase / 5-10mg nic salt
- Moderate Smoker (5-10 per day) - 6-12mg freebase / 10-15mg nic salt
- Heavy Smoker (10-20 per day) - 12-18mg freebase / 15-20mg nic salt
- Very Heavy Smoker (More than 20 per day) - 18mg freebase / 20mg nic salt
Important Considerations:
- Individual Tolerance: This table provides general recommendations. Individual nicotine tolerance can vary.
- Device Type: The type of vape kit used can affect nicotine delivery. Pod systems often deliver nicotine more efficiently than sub-ohm devices.
- E-liquid Type: Nicotine salt e-liquids are absorbed more quickly and provide a smoother throat hit compared to freebase nicotine e-liquids.
- Experimentation: It's often recommended to start with a lower strength and adjust as needed to find what works best for you.
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Vape Juice FAQs
Which Vape Kit Is Best For My Vape Juice?
Which Vape Kit Is Best For My Vape Juice?
Freebase and Nic salt 50-50 vape liquids are best used in vape kits that use coils rated at 1.0ohm or higher - in the case of nic salts 0.6-0.8ohm coils are popular for vapers who are transitioning from disposable vapes.
HVG vape juice is best used in sub-ohm vape kits, capable of higher wattage outputs needed to heat high-resistance coils rated at 0.9ohm down to as low as 0.12ohm.
Does vape juice expire?
Does vape juice expire?
Technically, no, vape juice does not expire however, it will change over time and become less enjoyable to vape.
The average vape juice will remain largely the same for over a year but as it approaches the 2-year mark after bottling, you may notice a colour change from light to dark, and a strange or intense flavour - this is down to two things: steeping, and nicotine photosensitivity.
Steeping is what causes the flavour to change over time as the mixture is exposed to oxygen - the flavour develops over time and gets stronger with age, meaning after a few years it might taste very different to what you expect when buying it fresh.
Nicotine photsensitivity is the reaction nicotine undergoes when exposed to light. It causes the mixture to turn dark yellow/brown in colour.
Does Vape Juice Stain Clothes?
Does Vape Juice Stain Clothes?
Yes, vape juice can stain your clothes - it leaves a grease-like residue and the odour of the flavouring, which can remain until clothes are washed.
If you are vaping in the home, it is important to note that vape juice can also stain upholstery and soft furnishings in the same way as clothes, but this can be harder to remedy as furniture is of course harder to clean than garments.
Where Can I Find Vape Juice Deals?
Where Can I Find Vape Juice Deals?
We offer a range of bundles at the EDGE online vape store, including bulk buy discounts, free bottles when buying vape kits, and seasonal offers and exclusives - make sure to sign up tp our email newsletters to avoid missing the best vape deals.
Can I mix nic salt and freebase?
Can I mix nic salt and freebase?
Mixing salts and freebase is possible, but it’s generally not recommended.
E-Liquid manufacturers, like ourselves, work very hard to produce vape juices that offer the optimal vaping experience. By changing the liquid, you may loose the consistency in flavour production and smoothness on the throat.
To learn more, click here.
Why do modern nic salt e-liquids have strong flavours?
Why do modern nic salt e-liquids have strong flavours?
Salts are designed to enhance flavour, providing a more satisfying vaping experience. Their lower pH allows for higher nicotine strengths without the harsh throat hit that can mute or distort flavour in freebase e-liquids. When disposable vapes came along and showcased their often bold and intensely sweet flavours, it demonstrated the potential of nic salt formulations for flavour delivery. Pushing the rest of the vape industry to produce more flavourful e-liquids across all device types. This demand for enhanced flavour has led to innovations in e-liquid formulation and a wider availability of vibrant and complex vape flavours in 10ml bottles and beyond.
To learn more, click here.
Why are nic salt e-liquids strengths different to freebase?
Why are nic salt e-liquids strengths different to freebase?
Nicotine strength in freebase and nic salt e-liquids differ due to their different pH levels and nicotine delivery methods. 18mg freebase nicotine will feel different to what 20mg nic salts offer. This is because the higher alkalinity of 18mg freebase can result in a significant throat hit, making it feel stronger in terms of irritation, even though the actual nicotine content is slightly lower than the 20mg nic salt.
Conversely, the lower pH of 20mg nic salts allows for a much smoother inhale, masking the higher nicotine content in terms of throat sensation but delivering the nicotine into the bloodstream more rapidly. For more information take a look at our dedicated blog post on the topic of the difference between freebase and nic salt.